REBIRTH OF THE HOUSE SCHIAPARELLI
Lo and behold, Businessman Diego Della Valle announced on just last week (7th of May 2012) that he will be in control of the project of having the house of Schiaparelli be reborn from its ashes. YES! The fashion house will indeed open in July at the same address where the designer once had: 21 Place Vendome in a 1st district of Paris. Della Valle is the man behind the revival of Roger Vivier footwear and perfume.
Elsa Schiaparelli was very known for her Surreal eccentricities and her trademark color, the purple-tinged magenta she dubbed “shocking pink,” but in fashion terms, “she changed the outline of fashion from soft to hard, from vague to definite,” in the words of Vogue’s mid-century fashion editor Bettina Ballard.
Elsa Schiaparelli was very known for her Surreal eccentricities and her trademark color, the purple-tinged magenta she dubbed “shocking pink,” but in fashion terms, “she changed the outline of fashion from soft to hard, from vague to definite,” in the words of Vogue’s mid-century fashion editor Bettina Ballard.
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| Elsa Schiaparelli, 1937, wearing her shoe hat design |
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| Schiap's best-known perfume "Shocking!" (1936), contained in a bottle sculpted by Leonor Fini |
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| She loved working with metallic gold thread and sequins |
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| Schiaparelli's famous shoe hat design, 1937 |
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| Schiaparelli's skeleton dress, 1938 |
The Italian fashion designer (and Coco Chanel rival) brought conceptual fashion to the masses in the 1930s with collections that drew heavily on the Surrealist art movement for inspiration. According to Ballard, she “never wanted to be bored by her business or to bore her customers” and was facing bankruptcy, she shuttered her doors in 1954. and was facing bankruptcy. Archrival Coco Chanel derisively described Schiap as “that Italian artist who makes clothes,” and Schiap would not have been insulted by the designation. “Dress designing . . . is to me not a profession but an art,” she wrote.
Elsa Schiaparelli inspired countless fashion designers like Galliano, McQueen, Gaultier and Yves Saint Laurent.
Farida Khelfa will be the brand ambassadress and for the name of the new designer the it was not until October 2012 shall be announced but the names of John Galliano, Rodolfo Paglialunga and Jean Paul Gaultier are now floating!
Oh my, Jovitz! This gonna be another historical event in the world of Fashion! So, if you live nearby 21 Place Vendome in a 1st district of Paris, don't forget to witness the opening of new premises.
Keep posted. I love y'all!
Photos and references by Vogue.fr, Vogue, jewlr, mimifroufrou, and lovesoyl.
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